Brief History of the Energy Drink Market
beverages have been around and growing since the 1980s in the
U.S., but the trend started over-seas in Europe and Asia well
before its induction into America. It's a market that much of
the beverage industry is trying to tap into, and not always with
the greatest success.
During the 1980's in the the U.S., an extremly
high-caffeine, high-sugar, cola brand was released. It targeted
the same general, younger audience of professionals and students
as the current energy drinks do today. It was the success of this
cola that sparked the energy-craze we see today! By the 1990s,
the first true "energy drink" was introduced to the
U.S.-- the same brand that currently holds over 50% of the market
even today. Energy Drinks have since evolved into multiple brands
and narrowed target markets, and have even teamed up with some
alcoholic beverages in an effort to claim a cure to hangovers.
Still, most of the energy products that we see
today contain more or less the same ingredients. Much of the hype
lies in the marketing strategies, but is also lies heavily in
the quality of the energy experience each product offers. The
main ingredients of most energy drinks are simply high levels
of caffeine and sugar, with several newer beverages offering as
much as 300 mg of caffeine alone.
That's about the amount of caffeine you would
get if you were to drink four cups of coffee! Now add in about
30 - 60 grams of sugar, and a few other herbal ingredients such
as taurine, ginseng, and guarana. Unfortunately, it is the addition
of these herbal ingredients that contribute to the common deception
that energy drinks are good for you. But the temporary and superficial
jolt of "energy" and the crash that follows suggest
So how can someone get the healthy energy
boost that they need to make it through the events of a busy day,
or to pull an all-nighter?
Energy has targeted and formulated the Solution!
Unlike other energy drinks that are dehydrating
and tend to work against your body's natural functions and abilities,
A.C.T. works with your body, resulting in optimal balance and
vs. The 5 Most Popular Energy Drinks
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